What you are about to view is a compilation of work I been involved in either conceptually or as the CD/ECD.
I am extremely proud of the people involved in this work and honored to have worked alongside them to create it.
SWR - ABUSE STAYS WITH OUR STAFF. Inspired by real stories shared by staff across SWR, this OOH campaign ran in both 48 and 6 sheet formats.
HEATHROW - NEW ARRIVAL
This year’s festive campaign for Heathrow looks to avoid the traditional Christmas cliches, instead ‘On This Day’ focuses on intimate moments between travellers departing for their festive journeys and the memories they share on the way beautifully told by Director Ed Morris.
HEATHROW - LOVE
HEATHROW - KEEPSAKE
HEATHROW EXPRESS - 25 YEARS
BUTTERKIST - MICROWAVE
We turned standard digital 48 sheet formats into giant 3D microwaves and on some of the bigger formats even added sound. For further reach we also added static 48 sheet posters into giant microwaves. This unmissable poster campaign popped up all over the country.
HEATHROW - DESTINATIONS
THE HOLOCAUST MEMORIAL DAY TRUST
HEATHROW - THE GIFT
The first work since wining the account in August 2022. Directed by the amazing Molly Burdett, this launches Heathrow’s new brand line, Depart as you mean to go on.
DOLE - NUTRITIONAL INK
The UK eats more junk food than any other nation in Europe with over 3 million Brits being affected by malnutrition due to unhealthy diets.
Partnering with Bompas & Parr and using independent nutritionists, we spent months testing and creating ink made almost entirely from fruit waste that contained more nutritional value than the junk food we eat.
The series of silk screen printed posters for DOLE’S third, ‘Malnutrition labels’ campaign, was printed by K2 Screen Ltd in London, specialists in silk screen printing for the art world, and then strategically placed around London right where the very food could be purchased to highlight the issue.
A film and social posts were also created alongside the posters to gain maximum reach and drive further awareness where viewers could also learn more about the campaign and what DOLE were doing to help, which not only pledged support food inequality by donations to FairShare in the UK but also pledged to move towards zero processed sugars in all products by 2025.
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i NEWSPAPER - FOR OPEN MINDS
In a world in which truth has never been in such short supply. i newspaper inspires the open-mindedness we’ve never needed more. It’s the only paper truly catering to a reader looking for a partner who can help form opinions, not swallow them.
BUTTERKIST - HERE FOR #WAGATHACHRISTIE
In 2019 an online dispute kicked off on social media between England footballer’s wives, Colleen Rooney and Rebekah Vardy. In 2022 the drama between the two finally ended up in high court. Not only did the nation find the whole case highly entertaining, the courtroom drawings being shared daily by the news created much attention too with the nation creating entertaining memes themselves. Once again Butterkist saw this as the perfect opportunity to pop up and show they were there for #WagathaChristie with a tactical media placement right next to the news coverage in the Metro, to further reach it was also shared across social media as a tweet with those creating funny memes. It was picked up quickly by the Daily Mail, The Daily Star and Daily Express among others with a combined reach of 20,363,500 million people.
The perfect media placement in the Metro
BUTTERKIST - WAGATHACHRISTIE CASE STUDY
BUTTERKIST - HERE FOR THE DRAMA
In January 2022 when social gatherings were banned, prime minister Boris Johnson was found present at several parties at No10. #Partygate quickly became more showbiz than showbiz itself and you can’t watch a drama without the nations favourite popcorn. So we did just that, reminding the nation that Butterkist was here for the drama. Our ad van outside the partygate’s of No10 reached 86 million people worldwide with coverage in 8 national news titles all in less than 48 hours.
HERE FRO THE DRAMA - CASE STUDY
SHN INTEGRATED CASE STUDY
NHS BLOOD REPRESENT - CASE STUDY
SHN - WE’LL MEET AGAIN
Directed by Malcolm Venville and edited by Rick Russell, we used the iconic Dame Vera Lynn wartime song as an important and touching spoken message from NHS staff and keyworkers along with a little support from some incredible celebrities to help strengthen the SHN message and gain extra media coverage. Again all for free.
SWR - SPREAD YOUR WINGS
Launched towards the end of lockdown, this lovable campaign set out to remind commuters on all the good things they were missing out on when they took the train into London. Created with the incredible Smith & Foulkes, Wes and Sandy’s unlikely commuter relationship also demonstrates the unique friendships commuters can make as well as showcasing the benefits of traveling with SWR.
The campaign included a full new brand identity and was launched through print, OOH, social, radio, PR and activation and SWR internal communications.
INSPIRING-GIRLS.COM - TIME TO GET ANIMATED
Animator Sophie Markakatos gets animated for gender equality.
Shockingly, only 29% of characters in animated films are women, so we created a film along with, digital posters, Press a character profile builder plus other content, all with the ambition of redrawing the balance.
THE BRITISH HEART FOUNDATION - UNEXPECTED
We wanted to disrupt routine the same way heart disease does by creating a series of outdoor, ambient, radio and online ads which delivered contextually relevant messages that felt like a 1 to 1 conversation with the reader.
The campaign culminated with a takeover of The Sun, where we wrote ads live as the newspaper was published, in response to the editorial coverage.
NHS BLOOD - REPRESENT
People of black and Asian heritage are beginning to be represented in all walks of society, from the arts, sport through to politics. However one key place they aren't representing themselves is in blood donation sessions. To inspire the next generation of donors we created a special film for the MOBO awards
PERSIL - FREE THE KIDS
This fully integrated campaign aimed to spark discussion with parents with the intention of getting kids to spend more time outdoors.
PERSIL 'FREE THE KIDS' - INTEGRATED CASE STUDY
ITF - REDRAW THE BALANCE
This powerful film provocatively captures how, early on in their education, children already define career opportunities as male and female.
IPA - WINSTON FLETCHER FICTION PRIZE
F. Scott Fitzgerald, Joseph Heller, Elmore Leonard. Fay Weldon, Gabriel Garcia- Marquez, Salman Rushdie. Some of the greatest writers in history started in advertising. To unearth the next we sent some of the greatest writers and journalists in advertising their first novel with a difference.
POST OFFICE - MAGIC MONEY
Unbeknown to customers at the London Bridge Post office branch, we swapped staff with the Uk's best magicians.
SEAT- ULTIMATE SIMULATOR
SEAT UK gave a few lucky Cupra fans the chance to see the their best Cupra yet before it hit the showrooms.
MICROLOAN- PENNIES FOR LIFE
To raise donations we wanted to do more than just a traditional outdoor awareness campaign.
MORRISONS - THE TRUTH
A big commercial for a brand that previously had a track record for doing unimaginative creative work.
MARIE CURIE - SYMMETRY
This touching commercial reminds us that our dying moments are just as important as our first.
CIF THE WEB APP
Cif is the No 1 household cleaner and to prove just that we took their brand credentials further by creating a unique and ingenious iPad app that with one simple click cleans the filth from the internet too, allowing your kids to kids surf the internet in complete safety.
DOMESTOS - SEE THROUGH LOO
An ambient stunt set up in Piccadilly Circus to show how over a billion third-world people feel when they have to go the toilet in the open, in full view.
BECEL - THANK YOU JEAN
The first film in a series called, Baking with heart from Becel in Canada ( Flora ), demonstrates the power of baking beyond Birthdays and Weddings.
HALFORDS - THE TRIP
A brand and film that gave me the chance to tap into my childhood memories and work with the amazing director Frederic Planchon
OMO - SET FREE
A charming observation from Persil, directed by Jorn Threlfal.